Doon — The Operations Engine | Araptus
The operations engine of the Araptus Engine
Your business operations, unified. CRM, AI assistant, billing, client portal, kanban — all connected. Powered by Cortex intelligence and Signal analytics.
Config-Driven. Not Feature-Bloated.
One configuration file drives your entire dashboard. Pick your industry. Toggle modules on and off. Your CRM has estimates and fleet tracking because you're a pool company — not because every CRM ships with 400 features you'll never touch.
You're probably paying for ClickUp, Mailchimp, Calendly, and HubSpot separately right now — and none of them share data. Doon replaces all of them, runs on your own isolated infrastructure, and everything is connected.
Enable estimates + service areas for home services
Enable compliance + policies for insurance
Enable inventory + orders for retail
Enable donations + events for non-profit
Your dashboard loads fast because it only loads what you use.
13 Core Modules
Available to every industry.
| Module | What It Does |
|---|---|
| Clients | Contact management, profiles, hour tracking, billing status |
| Leads | Sales pipeline — new, contacted, qualified, proposal, won. CSV import, vCard import, outreach tracking |
| Proposals | Create, send, track. Client signs online. Stripe invoice auto-created |
| Scheduling | Admin availability, client booking, hour bundles. Calendar with week/day views |
| Projects | Kanban board with drag-and-drop. Tasks, comments, assignments |
| Newsletter | Email campaigns, drip sequences, open/click tracking |
| Chat | Client-to-admin messaging with real-time updates |
| AI Assistant | Claude-powered chat that knows your business. Queries your data and knowledge base |
| Billing | Stripe subscriptions, invoicing, hour bundle purchases |
| Accounting | MRR tracking, overhead, P&L, annual projections. MFA-gated |
| Updates | In-app announcements feed for clients |
| Referrals | Client referral program with reward tracking |
| Security | Honeypot logs, rate limit events, IP blacklist management, trusted devices |
19 Industry Modules
Toggle on per client. Only enabled modules load — no bloat.
| Module | Industries |
|---|---|
| Estimates | Home services — line-item job quoting with approval flow |
| Reviews | Home services, health, retail — Google/Yelp/Facebook review aggregation |
| Appointments | Health, services — client self-booking with reminders |
| Tickets | Tech, services — support ticket system with priority and assignment |
| Inventory | Retail, e-commerce — stock levels, reorder alerts, movement tracking |
| Invoicing | All services — standalone invoice generation with line items |
| Donations | Non-profit — campaign tracking, donor management, receipts |
| Events | Non-profit, community — event management with registration and ticketing |
| Content Calendar | Marketing, media — social content scheduling across platforms |
| Campaigns | Marketing — campaign ROI tracking with spend/revenue/conversion metrics |
| Compliance | Insurance, financial — license and certification tracking with expiry alerts |
| Policies | Insurance — policy management with renewal pipeline |
| Listings | Real estate — property listing management |
| Directory | Community — member/business directory |
| Fleet | Home services — vehicle and equipment tracking with maintenance logs |
| Service Areas | Home services — ZIP code and radius-based coverage management |
| Booking Calendar | Travel, health — public booking with payment integration |
| Itineraries | Travel — trip planning with day-by-day vendor management |
| Portfolio | Creative, agencies — project gallery and case studies |
Roles & Permissions
5 standard roles — customizable per instance. The sidebar, route access, and API permissions all respect roles.
Admin
Full access to everything
Sales
Leads, clients, proposals
Engineer
Clients (view), projects
Lead
Dashboard, scheduling
Client
Own dashboard, chat, AI
Your Own Isolated Infrastructure
Every client's dashboard runs on its own database, its own security, its own API keys. No shared infrastructure. If another business on HubSpot gets breached, that's their problem. Your data is in your own stack.
Your Own Database
Not a shared table with row-level filters
Your Own Security
MFA, honeypots, attack mode — per instance
Your Own API Keys
Stripe, email, SMS — all isolated
How It Connects
Website: Leads from your site's contact form flow directly into your pipeline.
Intelligence: Revenue, leads, and client data feed into your analytics layer.
Knowledge: Your AI assistant queries your vault for context-aware answers.
Security: MFA, device fingerprinting, and role-based access on every request.
See It Configured for Your Industry
Tell us your industry and we'll show you the exact modules, workflows, and permissions your business needs — and how many subscriptions you can cancel.
Book a Demo