Doon CRM — Custom CRM & Operations Engine
The operations engine of the Araptus Engine
A custom CRM on your own isolated stack — leads, clients, proposals, scheduling, billing, and a client portal in one place. No per-seat pricing, no shared data.
Doon is the operations engine — one intake, one board, every follow-up fired. Nothing falls through.
Config-Driven. Not Feature-Bloated.
One configuration file drives your entire dashboard. Pick your industry. Toggle modules on and off. Your CRM has estimates and fleet tracking because you're a pool company — not because every CRM ships with 400 features you'll never touch.
You're probably splitting this work across a project tool, an email tool, a booking tool, and a CRM right now — and none of them share data. Doon puts leads, clients, proposals, projects, scheduling, email, and billing in one system, on your own isolated infrastructure.
Enable estimates + service areas for home services
Enable compliance + policies for insurance
Enable inventory + checkout for retail
Enable donations + events for non-profit
Only the modules you turn on show up in your dashboard.
13 Core Modules
Available to every industry. Every stage of the client relationship, covered.
ALL 13 CORE MODULES — EVERY INDUSTRY
Clients
Contact management, profiles, hour tracking, billing status
Leads
Sales pipeline — new, contacted, qualified, proposal, won. CSV/vCard import, outreach tracking
Proposals
Declinable add-ons, online signature, agreement on signing, Stripe invoice in one click
Scheduling
Admin availability and client booking
Projects
Kanban board with drag-and-drop tasks and assignments
Newsletter
Email campaigns with open and click tracking
Chat
Client-to-admin messaging
AI Assistant
Claude-powered chat inside the dashboard for you and your clients
Billing
Stripe billing portal and automatic failed-payment handling
Accounting
MRR, net, margin, and annual projections. Admin only
Updates
In-app announcements feed for clients
Referrals
Referral links that record who sent whom
Security
Honeypot logs, rate limit events, IP blacklist management, trusted devices
20 Industry Modules
Off by default, switched on per client — no bloat. Pick an industry and watch its loadout light up.
ALL 20 MODULES — TOGGLE ON PER CLIENT
Estimates
Line-item job quotes with status tracking from draft to approved
Reviews
One place to log and track reviews from Google, Yelp, Facebook, and BBB
Appointments
Appointment records by client, date, and status
Tickets
Support tickets with priority, assignment, and internal notes
Inventory
Stock levels, low-stock flags, and a movement log
Invoicing
Standalone invoices with line items and sent/paid tracking
Donations
Campaign goals and donor records
Events
Events with capacity, ticket price, and a registration list
Content Calendar
Plan content from idea to scheduled date
Social Media
Publish to Bluesky, X, Facebook, LinkedIn, and Mastodon, with AI-drafted posts
Campaigns
Campaign ROI from spend, revenue, and conversions
Compliance
License and certification tracking with expiring-soon flags
Policies
Policies by status, sorted by renewal date
Listings
Property listings with details, photos, and agent
Directory
Member and business directory with featured entries
Fleet
Vehicles and equipment with service logging and service-due flags
Service Areas
The ZIP codes and radius you cover
Booking Calendar
Your services and the bookings made against them
Itineraries
Day-by-day trip plans with vendors and confirmation numbers
Portfolio
Project gallery with tags and featured work
Built In, and Ready to Switch On
Some of Doon runs from day one. The rest is off until your business needs it, and each one runs on your own accounts and keys.
On from day one
Failed-payment handling
Escalating reminders over 90 days when a card fails, alerts on disputes, and the client's site comes back automatically the moment they pay. Taking a site offline waits for your confirmation.
Proposals clients can shape
Clients switch optional add-ons off and watch the total update, then sign online. The signature is recorded, the agreement is created on signing, and your terms can be versioned and frozen at the moment they sign.
Website form to pipeline
A contact form on your site lands as a new lead in your pipeline, with no copy-paste in between.
Outreach pages per prospect
Send a prospect a personalised page made for them, and track it back to their lead record.
Available modules — switched on per client
Text messaging
Send texts through Twilio or Telnyx. Keyword opt-ins arrive as new leads.
Social publishing
Schedule and publish to Bluesky, X, Facebook, LinkedIn, and Mastodon, with AI-drafted posts you approve before they go out.
Brand-mention digests
Mentions of your business from Google News, Bing News, Reddit, Hacker News, and Bluesky, scored and emailed to you as a digest.
Audience research
Google Analytics, Search Console, and your own engagement data combined into one picture of who is showing up.
Storefront checkout
A cart and Stripe Checkout for selling directly, with order lookup for customers.
Roles & Permissions
5 standard roles — customizable per instance. The sidebar, route access, and API permissions all respect roles.
Admin
Full access to everything
Sales
Leads, clients, proposals
Engineer
Clients (view), projects
Lead
Dashboard, scheduling
Client
Own dashboard, chat, AI
Your Own Isolated Infrastructure
Every client's dashboard runs on its own database, its own security, its own API keys. No shared infrastructure. If another business on HubSpot gets breached, that's their problem. Your data is in your own stack.
Your Own Database
Not a shared table with row-level filters
Your Own Security
Honeypots, rate limiting, attack mode — per instance
Your Own API Keys
Stripe, email, SMS — all isolated
How It Connects
Website: Leads from your site's contact form flow directly into your pipeline.
Payments: Stripe handles invoices and the billing portal. Failed payments trigger escalating reminders automatically.
Outreach: Every prospect can get a personalised outreach page, tracked back to their lead record.
Security: Magic-link sign-in, trusted devices, and a role check on every request.
Try the Live Demo
Explore a fully working Doon instance — clients, proposals, newsletters, scheduling, and admin. See exactly what your team would use, configured for real workflows.
