One Brand. Three Channels. Zero Unified Systems.

You sell DTC on your website, wholesale to retailers, and subscriptions to your loyalists — but each channel lives in a different tool with different data. Your Klaviyo bill keeps climbing. Your wholesale orders come in via email. Your subscription churn is a mystery. You need one system that sees the whole picture.

The Problem

Your tech stack is a frankenstein of tools that don't talk to each other.

Wholesale and DTC live in separate universes. Inventory doesn't sync. A wholesale order can oversell stock promised to DTC customers. You find out when someone complains.

Subscription management is a black box. Churn spiked last month — was it the price increase, the product change, or billing failures? Your tool gives you a number, not an answer.

Email and SMS costs are out of control. Klaviyo started at $50/month. Now it's $1,200. Half your list hasn't opened an email in a year, but you're paying to store them.

No single view of your customer. Sarah bought three times on your site, has an active subscription, and her yoga studio orders wholesale monthly. She's three different records in three different systems.

Your Ecosystem

Highlander (Website)

Your DTC storefront, wholesale portal, and subscription landing pages — all one platform. Fast, conversion-optimized, and SEO-ready.

Doon (Operations)

Unified customer records, order management across all channels, subscription lifecycle, and wholesale account management.

Signal (Intelligence)

Customer LTV across channels, subscription cohort analysis, product performance, channel profitability, churn prediction.

Cortex (Knowledge)

Product specs, vendor agreements, SOPs, and brand guidelines accessible to your whole team instantly.

Modules That Matter

Customers

One record per human, no matter how many channels they touch. Purchase history, subscription status, wholesale account, and lifetime value.

Orders

Every order from every channel in one pipeline. DTC, wholesale, subscription renewals — all visible, searchable, and trackable.

Products

Unified catalog with DTC pricing, wholesale tiers, and subscription pricing per SKU. Real-time inventory across all channels.

Wholesale

Dedicated B2B portal with volume pricing tiers, net terms, reorder history, and minimum order enforcement.

Subscriptions

Full lifecycle: acquisition, billing, skips, swaps, cancellations, and win-backs. Churn reason tracking and cohort analysis.

Email Engine

Your owned communication platform. No per-send fees. Transactional, marketing, and automated flows from infrastructure you control.

What It Looks Like

A day in the life of a DTC wellness brand on Araptus.

7:00 AM — Signal overnight report: 47 DTC orders, 3 wholesale reorders, 12 new subscriptions. Churn dropped to 6.2% after adding a "swap product" option at the cancellation gate.

10:00 AM — Weekly email campaign sends to "Active Subscribers." The same email would have cost $340 on the previous platform. Open rate: 38%.

11:30 AM — A subscription customer calls to cancel. Her unified record shows $2,800 lifetime value across subscriptions, DTC, and wholesale. The CSR offers a product swap instead. She stays.

5:00 PM — $14,200 in revenue across all channels. Customer acquisition cost down 18% month-over-month because owned email replaced paid retargeting for repeat purchases.

Stop Paying Six Tools to Do One Job Badly.

Unified commerce isn't a buzzword — it's the difference between scaling profitably and scaling your overhead.

Book a Discovery Call