Custom CRM for Pool Service Companies
Leads, estimates, scheduling, and billing in one system you own.
A pool service CRM you own: leads, field estimates, recurring scheduling, Stripe billing, and a client portal on your own isolated stack. No per-seat fees.
Most Pool Companies Run on a Patchwork
Leads arrive in a contact-form inbox. The schedule lives in a group text. Estimates are a spreadsheet emailed two days later, and invoices go out on paper. Every handoff between those tools is somewhere a customer can fall through.
A generic CRM doesn't fix it. Those are built for sales teams, not service routes. They charge per seat, so the software bill climbs every time you hire a tech for the season. And they have no idea what a weekly service account, a green-to-clean, or a spring opening is.
Doon, the operations engine behind Araptus, is set up for the way a pool company actually works, and it runs on infrastructure that belongs to you.
What a Pool Service CRM Should Do
The modules a pool company turns on, in one connected system.
Leads
Every form on your site lands in a pipeline, not an inbox. New pool, repair, weekly service: each one tracked until it's won or lost.
Estimates & Proposals
Build the estimate on a tablet at the pool. The homeowner reviews and signs online, often before your tech is back in the truck.
Scheduling
Recurring weekly service and one-off jobs on one calendar. Customers can book online instead of playing phone tag.
Clients
Every pool has a history: visits, estimates, invoices, and messages in one profile, not scattered across texts and email.
Billing
Stripe invoicing and online payment. No paper bills, no checks lost in the mail, no chasing last month's balance by hand.
Reviews
Automated review requests go out after completed jobs, so your happiest customers actually leave one.
Field Crew Role
Techs see their jobs on their phone. Your books, your pipeline, and your pricing stay with you.
Client Portal
Homeowners see their own service status and invoices. Nothing else, and nobody else's.
Why Not an Off-the-Shelf Pool App?
A straight answer: dedicated pool route apps are good at routes and water chemistry. Doon is for the company that wants its CRM, its website, and its billing connected, on infrastructure it owns.
Your own database
An isolated stack per company. Your customer list never sits in a shared database next to a competitor's.
No per-seat pricing
Hiring for the summer season shouldn't come with a software bill per tech.
Connected to your website
The same system runs the site that generates the leads, so nothing is copied between tools.
Only what you use
Modules turn on or off per business. No screens built for someone else's industry.
A Pool Service Company, Before and After
Before
Their WordPress site had been hacked twice. There was no CRM. Jobs were scheduled by text message, and invoices went out as paper bills in the mail.
After
- Zero security incidents since launch
- Online booking replaced phone tag
- Estimates go out in minutes instead of days
- Paper invoices eliminated
More in our case studies. Client names are never published.
Run Your Pool Company From One Place
Tell us how you handle leads, scheduling, and billing today. We'll show you what Doon looks like configured for your company, and quote it for your business.
