18+
Years Experience
180+
Clients Served
400+
Projects Completed
98%
Client Satisfaction

The Analytics Paralysis Problem

You installed Google Analytics. Did the "right thing." Dashboard shows... numbers. Lots of numbers.

"Pageviews: 5,247" Is that good? You have no idea. What do you do with this information?

"Bounce Rate: 68%" Is that bad? Why are they bouncing? Where are they going? How do you fix it?

You're making decisions blindly. Guessing what might work. No data-driven strategy. Just hope.

Analytics Should Answer Questions, Not Create Them

What you need to know:

  • • Where do visitors come from? (Traffic sources)
  • • What are they doing? (User behavior)
  • • Where do they drop off? (Conversion funnel)
  • • What's working? (High-performing pages)
  • • What's broken? (Problem areas)

I configure analytics to answer THESE questions, not drown you in meaningless data.

Traffic Doesn't Equal Revenue

Scenario A: High Traffic, Low Conversions

Monthly Visitors: 10,000
Conversion Rate: 0.5%
Conversions: 50
Revenue ($100/conversion): $5,000

Lots of traffic, but site doesn't convert. Money spent on driving traffic, little return.

Scenario B: Lower Traffic, High Conversions

Monthly Visitors: 3,000
Conversion Rate: 5%
Conversions: 150
Revenue ($100/conversion): $15,000

Less traffic, but site converts well. 3x revenue with 1/3 traffic. Conversion > traffic.

Conversion rate matters more than traffic. Fix conversions first, then scale traffic. Not the other way around.

What Actually Matters

❌ Vanity Metrics (Ignore These)

  • Total Pageviews

    Doesn't tell you if visitors did anything useful.

  • Time on Site

    Meaningless without context. Long time = good or confused?

  • Social Media Followers

    Vanity metric unless they convert to customers.

✓ Actionable Metrics (Track These)

  • Conversion Rate

    % of visitors who complete desired action. Core metric.

  • Traffic Sources

    Where high-value traffic comes from. Double down on what works.

  • Conversion Funnel Drop-offs

    Exact step where people leave. Fix weak points.

  • Revenue Per Visitor

    Direct business impact. Optimize for $, not vanity metrics.

Built for Conversions, Not Just Looks

Clear Call-to-Actions

Every page has obvious next step. No guessing what to do. CTAs stand out.

Optimized User Flow

Logical path from landing to conversion. Remove friction, minimize steps, guide users naturally.

Performance = Conversions

90+ PageSpeed, fast loading. Every 100ms faster = measurably higher conversions. Speed matters.

Mobile-First

60%+ of traffic is mobile. Optimized for phones, not desktop-shrunk-down.

Trust Signals

SSL badges, testimonials, guarantees visible. Customers feel safe taking action.

Stop Guessing. Start Growing.

Analytics that make sense + sites built for conversions. Data-driven growth, not blind guessing.

Web Development Services

Custom web development solutions for your business

Enterprise Web Development

Custom-built solutions using modern technologies for your specific business requirements.

Custom Quoted
Full-stack Development:
- Frontend: AstroJS, React, Angular
- Backend: Rust, Node.js
- CMS: WordPress, Strapi, Contentful
Performance Optimization
SEO Implementation
Custom Feature Development
Learn More About Enterprise Web Development

Business Website

Custom-designed websites optimized for your business goals.

From $2,999
Custom Design & Development
AstroJS Performance
Comprehensive SEO Setup
Mobile Responsive Design
Domain & Hosting Setup
Analytics Integration
Content Management System
Learn More About Business Website

Website Maintenance

Customized maintenance plans to keep your website secure and performing optimally.

From $299/month
Tailored Update Schedule
Security Monitoring
Performance Optimization
Basic SEO Maintenance
Technical Support
Monthly Reports
Learn More About Website Maintenance

Landing Page

Fast, effective landing pages optimized for conversions and performance.

From $399
Single Page Design
AstroJS Performance
Mobile Responsive Design
Basic SEO Setup
Contact Form Integration
Analytics Setup
Fast Delivery
Learn More About Landing Page

Why Choose Our Web Development Services?

Analytics That Make Sense

I configure Google Analytics and Vercel Analytics properly. Track what matters, ignore vanity metrics. Clear insights, not confusion.

Conversion-Focused Design

Built for conversions from day one. Clear CTAs, optimized flows, strategic placement. Not just pretty—profitable.

Goal & Event Tracking

Track form submissions, button clicks, purchases, downloads. Know exactly what users do and where they drop off.

Conversion Funnel Analysis

See your entire funnel. Landing → Product → Cart → Checkout. Know where people leave and why.

Device & Channel Insights

See performance by device, traffic source, campaign. Know what's working, optimize accordingly.

Performance = Conversions

90+ PageSpeed, fast loading, mobile-optimized. Performance directly impacts conversions. We optimize both.

Results You Can Expect

Understand Your Data

Stop staring at confusing dashboards. Know what metrics matter and what they mean for your business.

Clear Insights

Improve Conversions

Built for conversions: clear CTAs, optimized flows, strategic design. Turn traffic into revenue.

Higher Conversion Rate

Make Data-Driven Decisions

No more guessing. See what works, double down. See what doesn't, fix it. Grow systematically.

Informed Strategy

Know Your Customers

See who visits, what they do, where they're from, how they find you. Understand your audience.

Customer Insights

See What People Are Saying

Real Stories. Real Satisfaction

Built for Business Growth

From $2,999, transform your business website into a lead-generating machine.

  • Proven ROI

    Our business websites average 3x more leads with 90+ PageSpeed scores

  • Enterprise-Grade Security

    Bank-level security with 99.9% uptime guarantee

  • Built for Growth

    Scalable solutions that grow with your business needs

  • Full Service Support

    From development to SEO, we handle everything

Trusted by Business Leaders

90+
PageSpeed Score on Mobile & Desktop
3x
More Qualified Leads vs Traditional Sites
24/7
Monitoring & Enterprise Security
100%
Custom Built for Your Business

Professional Development Process

Your project deserves enterprise-grade tools and processes.

Project Management

Track every detail in Asana with real-time Slack updates. You're always in the loop.

Project Timeline

Week 1

Discovery & Planning

Week 2

Design & Architecture

Weeks 3-4

Development & Testing

Enterprise Security

Enterprise-grade security for your peace of mind.

Cloudflare DDoS Protection
24/7 Uptime Monitoring
SSL/TLS Encryption
Real-time Threat Detection

Quality Assurance

Multi-stage testing with Sentry production monitoring and UserSnap feedback tools.

Data-Driven Growth

Weekly tech blogs and SEO optimization based on Google Trends analytics.

Clear Communication

Daily Slack updates, weekly video calls, and a dedicated project dashboard keep you informed every step of the way.

Trusted Technologies

Industry-leading tools we use to deliver excellence.

GitHub Version Control
Slack Communication
Cloudflare Security
Vercel Performance

Modern Deployment Pipeline

GitHub Version Control
Vercel Deployment
Analytics Performance
Iterate Improve
Typical response time: Under 24 hours
Free initial consultation
Clear project timeline & milestones

Araptus Highlander

The one framework to rule them all

The Ultimate Web Development Solution

Why build from scratch when you can start with enterprise-grade foundation? Araptus Highlander gives you months of development work, battle-tested and ready to customize for your needs.

Months of Dev Work Done

Enterprise-Grade Security

Zero Vendor Lock-in

Rapid Deployment

Launch in weeks, not months

Enterprise Security

Bank-level protection built-in

Zero Vendor Lock-in

Switch platforms anytime

Global Ready

15+ languages supported

Why Businesses Choose Highlander

  • Months of development time already invested
  • Battle-tested in production environments
  • Refined through real client feedback
  • Proven to drive business results
Enterprise-Grade
Complete Digital Foundation
90+
Lighthouse Score
15+
Languages
99.9%
Uptime
0
Vendor Lock-in

Ready to See Highlander in Action?

Experience the power of enterprise-grade web development with the flexibility to grow and adapt as your business evolves.

Frequently Asked Questions

Because Analytics is powerful but not intuitive. Most people look at pageviews (vanity metric) instead of conversions, user flow, and revenue. I configure it to show what actually matters for your business.

Ready to Transform Your Business?

Join hundreds of successful businesses who've chosen Araptus for their web development needs.