The Short Answer: How to Get More Clicks on Your Website
If you want to get more clicks on your website, here's the formula that works in 2026:
The 7-Step Formula
- Publish Weekly
- Answer First
- TLDR + TOC
- Reddit Research
- Keyword Placement
- Build EEAT
- Ride Trends
Publish Consistently
Write one blog post per week minimum
Answer Immediately
Put the solution at the top, not buried
Structure for Scanning
Use TLDR summaries and table of contents
Research on Reddit
Find real questions people are asking
Strategic Keywords
Meta title, description, H1, first paragraph, alt
Build EEAT
Experience, Expertise, Authority, Trust
Why I Can Talk About This: 16 Years of Building Websites
I've been building websites and web applications for over 16 years. At Araptus, we've helped businesses across Houston and beyond transform their digital presence—from legacy e-commerce platforms to high-performance Astro-powered sites that consistently score 90+ on Lighthouse.
Over the years, I've tested every strategy imaginable. Some worked. Most didn't. What I'm sharing here isn't theory—it's the exact playbook I use for our clients and our own site. These are the strategies that actually move the needle.
Write One Blog Post Per Week Non-Negotiable
This is the single most important thing you can do to get more clicks on your website. Consistency beats perfection every time.
Why weekly? Because:
Google Rewards Fresh Content
Regular updates signal an active, maintained site
More Entry Points
Each blog post is a new door for visitors to discover you
Compound Growth
Posts may take 3-6 months to rank, but they will rank
Builds Authority
52 posts a year establishes topical expertise
Real Results
I've seen businesses go from 500 monthly visitors to 15,000+ simply by committing to a weekly publishing schedule for one year. No paid ads. No viral moments. Just consistent, valuable content.
The "Perfect Post" Trap
Give the Answer at the Top of the Page
This might be the most counterintuitive advice for anyone trained in traditional writing: put your conclusion first.
Why? Two reasons:
Featured Snippets
Google's featured snippets pull directly from content that answers questions clearly and concisely at the top of the page. When someone searches "how to get more clicks on my website," Google wants to display the answer immediately.
User Behavior
People don't read—they scan. Studies show users make judgments about a page within seconds. If they don't immediately see that you have the answer they're looking for, they bounce.
Use a TLDR and Table of Contents
Long-form content ranks better—that's well documented. But long content also scares off readers if they don't know what they're getting into.
The solution: TLDR summaries and table of contents.
TLDR (Too Long; Didn't Read)
Put a TLDR at the very top of your article. This serves multiple purposes:
- Respects the reader's time
- Provides immediate value
- Encourages deeper reading
- Can be pulled for featured snippets
Table of Contents
For articles over 1,000 words, add a clickable table of contents:
- Shows readers what to expect
- Allows skipping to sections
- Creates on-page links for Google
- Improves time on page metrics
Talk About Your Subject From Every Angle
One of the biggest mistakes I see: writing thin content that barely scratches the surface. If you're going to write about a topic, own that topic.
This approach—called "topical depth"—signals to Google that you're the authoritative resource on this subject. Instead of ranking for one keyword, you rank for dozens of related terms.
Keyword Research: Start With Reddit
Forget expensive keyword tools (at least at first). Reddit is the most underutilized keyword research tool available—and it's free.
Real Example: Research in Action
I found this thread while researching this very article:
r/SEO: How do I increase clicks to my website?That Reddit thread contains:
How to Use Reddit for Keyword Research
- Go to relevant subreddits r/SEO, r/webdev, r/smallbusiness, r/Entrepreneur
- Search for your topic Use Reddit's search or Google with site:reddit.com
- Read the questions These become your H2s and H3s
- Read the answers These inform your content
- Note exact language Incorporate naturally into your writing
Then Use AI to Expand
Once you have real questions from Reddit, use AI chat tools (ChatGPT, Claude, Perplexity) to:
- Explore related subtopics you might have missed
- Get definitions and explanations you can verify and rewrite
- Identify statistics and data points to research
- Generate content outlines to organize your thoughts
Critical Warning
Never publish AI content directly. Use it for research, then write in your own voice with your own experience. Google's helpful content update specifically targets AI-generated content that lacks original insight.
Strategic Keyword Placement: The Five Locations That Matter
Once you've identified your target keyword, place it strategically in these five locations:
Build EEAT: Experience, Expertise, Authoritativeness, Trustworthiness
Google's Quality Rater Guidelines emphasize EEAT as a critical factor in determining content quality. Here's how to demonstrate each component:
Experience
Show that you've actually done the thing you're writing about:
- • Personal anecdotes and stories
- • Specific examples from your work
- • "Here's what happened when I tried this..."
- • Photos, screenshots, or data from projects
Expertise
Demonstrate deep knowledge of your subject:
- • Cover technical details accurately
- • Address nuances and edge cases
- • Anticipate follow-up questions
- • Use proper terminology (and explain it)
Authoritativeness
Build authority through:
- • Citing reputable sources
- • Being cited by others (backlinks)
- • Author bio with credentials
- • Company reputation and track record
Trustworthiness
Establish trust with:
- • Accurate, fact-checked information
- • Transparent about limitations
- • Clear contact information
- • Secure website (HTTPS)
Capitalize on Events, Holidays, and Current News
One of the fastest ways to get more clicks is to connect your content to what's already happening in the world.
Seasonal and Holiday Content
- JanuaryNew Year resolutions, planning, fresh starts
-
FebruaryValentine's Day, tax season begins
-
March/AprilSpring cleaning, tax deadline
-
Q4Black Friday, holiday shopping, year-end
Current Events and News Hooks
Connect your expertise to breaking news:
When Google releases a core update, every SEO blog publishes analysis within 48 hours. That's when search volume spikes, and early, quality content captures that traffic.
Technical Factors That Affect Clicks
Content strategy is crucial, but don't neglect the technical foundation:
Page Speed
Slow sites get fewer clicks. Users bounce and Google ranks you lower. We achieve sub-second load times.
Mobile First
Over 60% of searches happen on mobile. Google uses mobile-first indexing for rankings.
Rich Results
Schema markup generates rich snippets—FAQs, star ratings, steps—that attract more clicks.
Common Mistakes That Kill Your Click-Through Rate
"You Won't BELIEVE What Happened Next!" might get a click, but when users bounce immediately because the content is garbage, your rankings suffer. Compelling headlines are good; deceptive ones hurt you long-term.
300-word articles rarely rank. Google wants comprehensive resources. If your content can be summarized in a tweet, expand it or don't publish it.
Someone searching "how to get more clicks" wants actionable advice. Don't give them a history lesson on digital marketing. Match your content to what the searcher actually wants.
Every new post should link to relevant existing content, and you should update old posts to link to new ones. Internal links distribute authority and keep users on your site longer.
Content marketing isn't "publish and pray." Promote new content on social media. Share it in relevant communities. Update it when information changes. The posts that rank highest are often those that get regular updates.
Your 30-Day Action Plan
Here's how to start getting more clicks on your website starting this week:
Foundation
- Commit to one blog post per week (put it on your calendar)
- Identify 10 Reddit threads relevant to your industry
- Extract questions and pain points from those threads
- Create a content calendar for the next 4 weeks
Your First Optimized Post
- Choose your target keyword based on Reddit research
- Write a comprehensive post covering every angle
- Place keyword in: title, meta description, H1, first paragraph, image alt
- Include TLDR at top and table of contents
- Add personal experience and examples (EEAT)
Amplification
- Share your post on relevant social platforms
- Contribute to Reddit discussions with genuine value (not spam)
- Reach out to anyone you mentioned or linked in your post
- Update older content to link to your new post
Analyze & Iterate
- Check Google Search Console for impressions and clicks
- Identify which queries are showing your content
- Plan next content based on what's working
- Update your post based on any gaps you notice
The Bottom Line
Getting more clicks on your website isn't mysterious. It's not about tricks or hacks. It's about:
I've been doing this for 16 years, and the businesses that succeed online are the ones who commit to the process. They publish when they don't feel like it. They optimize even when it's tedious. They update old content instead of chasing shiny new tactics.
Start with one post per week. Use Reddit to find real questions. Answer those questions better than anyone else. Do that for a year, and you'll have more website clicks than you know what to do with.
Resources and Further Reading
Need Help Getting More Clicks?
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At Araptus, we build high-performance websites that are optimized for both speed and search visibility. Our Highlander Package includes:
