18+
Years Experience
180+
Clients Served
400+
Projects Completed
98%
Client Satisfaction

The "Flying Blind" Problem

😤 The Scenario

  • • Spending $5K/month on marketing (ads, SEO, social)
  • • Boss asks: "What's our ROI?"
  • • You: "Uh... traffic is up?"
  • • Boss: "How much revenue did marketing generate?"
  • • You: "I don't know."

📊 The Questions You Can't Answer

  • • Which marketing channel brings in customers?
  • • Do Facebook ads actually work?
  • • What pages convert best?
  • • Where do visitors drop off?
  • • Which blog posts drive sales?
  • • Without data: you're guessing. Expensive guesses.

💸 The Expensive Mistakes

Without analytics:

  • • Keep spending on channels that don't convert
  • • Cut budget from channels that DO work
  • • Can't optimize landing pages (no data)
  • • Can't prove marketing ROI to management
  • • Flying blind costs 10x more than proper tracking

✓ The Solution

Proper analytics from day one. Track traffic sources, conversions, user behavior. Measure ROI. Optimize based on data, not feelings. Highlander includes GA4, Facebook Pixel, conversion tracking, and privacy compliance—all working correctly from launch.

What Highlander Tracks (Automatically)

Traffic & Sources

  • Where visitors come from: Google, Facebook, Direct, Referral
  • Which campaigns work: UTM parameter tracking
  • Geographic data: Country, region, city
  • Device breakdown: Desktop, mobile, tablet
  • Search keywords: What people searched to find you

User Behavior

  • Page views: Which pages get traffic
  • Time on page: Engagement levels
  • Bounce rate: Single-page exits
  • Click tracking: Buttons, links, CTAs
  • Scroll depth: How far down visitors read

Conversions & Goals

  • Form submissions: Contact, quote, newsletter
  • Phone clicks: Tap-to-call tracking
  • Email clicks: Mailto link tracking
  • Downloads: PDFs, brochures, files
  • Purchases: eCommerce transaction tracking

Customer Journey

  • Path analysis: Which pages lead to conversions
  • Drop-off points: Where visitors exit
  • Multi-touch attribution: First visit to final conversion
  • Returning visitors: Engagement over time
  • Funnel analysis: Optimize conversion paths

Integrated Analytics Platforms

Google Analytics 4

Industry standard. Track traffic, behavior, conversions. Free and powerful. Highlander configures GA4 correctly: events, conversions, enhanced measurement, privacy controls.

Traffic Analysis

Sources, channels, campaigns, user flow

Conversion Tracking

Goals, events, eCommerce, attribution

Facebook Pixel

Track Facebook ad performance. Build custom audiences. Retarget website visitors. Prove Facebook/Instagram ROI. Essential for social advertising.

Ad Tracking

Conversions, ROAS, attribution

Retargeting

Custom audiences, lookalikes

Privacy Compliance

GDPR/CCPA cookie consent. Privacy policy integration. Respect user tracking choices. Legal compliance built-in. No manual configuration.

Cookie Consent

GDPR/CCPA compliant banner

User Control

Opt-out, data deletion, transparency

Stop Guessing. Start Knowing.

?

Without Analytics

  • • "I think Google Ads is working?"
  • • "Maybe we should try TikTok?"
  • • "Traffic is up... I guess that's good?"
  • • "The boss wants ROI data. I don't have it."

With Highlander Analytics

  • • "Google Ads brought 43 leads at $28 each. Facebook was $67/lead. Cut Facebook, increase Google."
  • • "Blog post X drove 12 conversions. Blog post Y got traffic but zero conversions. Write more like X."
  • • "Our pricing page has 70% bounce rate. Visitors aren't converting. Let's test a new layout."
  • • "Marketing generated $127K revenue last quarter at $42K spend. 3x ROI. Increase budget."

Data turns opinions into strategy. Know what works. Double down. Cut what doesn't. Optimize continuously.

Real Example: Proving Marketing ROI

The Question

"We're spending $8,000/month on marketing. Is it working?"

Without Analytics

"Uh... traffic is up 20%? We got some new customers. Not sure where they came from. I think it's working?"

Result: Marketing budget cut. "Can't justify the spend."

With Highlander Analytics

Google Ads

$3,500 spend → 67 leads → 12 customers → $34,000 revenue

ROI: 9.7x

SEO/Content

$2,000 spend → 234 organic leads → 18 customers → $51,000 revenue

ROI: 25.5x

Facebook Ads

$2,500 spend → 34 leads → 3 customers → $8,500 revenue

ROI: 3.4x

Total Marketing Performance

$8,000 spend → $93,500 revenue

Overall ROI: 11.7x

Result: "Increase marketing budget to $15K/month. Here's exactly where to allocate it."

Web Development Services

Custom web development solutions for your business

Enterprise Web Development

Custom-built solutions using modern technologies for your specific business requirements.

Custom Quoted
Full-stack Development:
- Frontend: AstroJS, React, Angular
- Backend: Rust, Node.js
- CMS: WordPress, Strapi, Contentful
Performance Optimization
SEO Implementation
Custom Feature Development
Learn More About Enterprise Web Development

Business Website

Custom-designed websites optimized for your business goals.

From $2,999
Custom Design & Development
AstroJS Performance
Comprehensive SEO Setup
Mobile Responsive Design
Domain & Hosting Setup
Analytics Integration
Content Management System
Learn More About Business Website

Website Maintenance

Customized maintenance plans to keep your website secure and performing optimally.

From $299/month
Tailored Update Schedule
Security Monitoring
Performance Optimization
Basic SEO Maintenance
Technical Support
Monthly Reports
Learn More About Website Maintenance

Landing Page

Fast, effective landing pages optimized for conversions and performance.

From $399
Single Page Design
AstroJS Performance
Mobile Responsive Design
Basic SEO Setup
Contact Form Integration
Analytics Setup
Fast Delivery
Learn More About Landing Page

Why Choose Our Web Development Services?

Google Analytics 4

Full GA4 integration with privacy controls. Track traffic, conversions, user behavior. Know what's working.

Facebook Pixel

Track conversions, build audiences, measure ad performance. Retarget website visitors. Prove Facebook ROI.

Privacy-Compliant

GDPR/CCPA cookie consent. Privacy policy integration. Respect user choices. Legal compliance built-in.

Conversion Tracking

Track form submissions, clicks, downloads, purchases. Measure real business outcomes, not vanity metrics.

Customer Journey Tracking

See how visitors move through your site. Which pages convert? Where do they drop off? Optimize the funnel.

Goal & Event Tracking

Define business goals, track completions. Phone calls, form fills, purchases—measure what matters.

Results You Can Expect

Data-Driven Decisions

Stop guessing. Know which marketing works. Double down on what converts. Cut what doesn't.

Real Insights

Prove Marketing ROI

Show exactly which channels drive revenue. Justify marketing spend with hard data.

Measurable ROI

Optimize Performance

See where visitors drop off. Improve high-traffic pages. Turn insights into action.

Higher Conversions

Understand Your Audience

Demographics, interests, behavior. Know who your customers are. Market better.

Better Targeting

See What People Are Saying

Real Stories. Real Satisfaction

Built for Business Growth

From $2,999, transform your business website into a lead-generating machine.

  • Proven ROI

    Our business websites average 3x more leads with 90+ PageSpeed scores

  • Enterprise-Grade Security

    Bank-level security with 99.9% uptime guarantee

  • Built for Growth

    Scalable solutions that grow with your business needs

  • Full Service Support

    From development to SEO, we handle everything

Trusted by Business Leaders

90+
PageSpeed Score on Mobile & Desktop
3x
More Qualified Leads vs Traditional Sites
24/7
Monitoring & Enterprise Security
100%
Custom Built for Your Business

Professional Development Process

Your project deserves enterprise-grade tools and processes.

Project Management

Track every detail in Asana with real-time Slack updates. You're always in the loop.

Project Timeline

Week 1

Discovery & Planning

Week 2

Design & Architecture

Weeks 3-4

Development & Testing

Enterprise Security

Enterprise-grade security for your peace of mind.

Cloudflare DDoS Protection
24/7 Uptime Monitoring
SSL/TLS Encryption
Real-time Threat Detection

Quality Assurance

Multi-stage testing with Sentry production monitoring and UserSnap feedback tools.

Data-Driven Growth

Weekly tech blogs and SEO optimization based on Google Trends analytics.

Clear Communication

Daily Slack updates, weekly video calls, and a dedicated project dashboard keep you informed every step of the way.

Trusted Technologies

Industry-leading tools we use to deliver excellence.

GitHub Version Control
Slack Communication
Cloudflare Security
Vercel Performance

Modern Deployment Pipeline

GitHub Version Control
Vercel Deployment
Analytics Performance
Iterate Improve
Typical response time: Under 24 hours
Free initial consultation
Clear project timeline & milestones

Frequently Asked Questions

Usually: Google Analytics not installed correctly, blocked by ad blockers, or tracking code broken. Highlander installs GA4 properly with fallback tracking, consent management, and verified event firing.

Ready to Transform Your Business?

Join hundreds of successful businesses who've chosen Araptus for their web development needs.