Fix Cart Abandonment - Optimize E-commerce Checkout | Highlander
Customers Add to Cart. Then Leave. Fix Your Checkout.
High cart abandonment rates? Complicated checkout? Missing payment methods? Highlander delivers fast, optimized checkout flows that convert browsers into buyers.
The Cart Abandonment Revenue Leak
100 people add products to cart. You're excited. Orders incoming!
Checkout page loads slowly. 10 people leave. (90 remaining)
"Create account required." 20 people leave. (70 remaining)
Shipping costs shown for first time. 15 people leave. (55 remaining)
Payment page glitchy on mobile. 25 people leave. (30 remaining)
70% abandonment. You lost 70 potential sales.
The Math is Brutal
If average order value is $100:
- • 100 people add to cart = $10,000 potential revenue
- • 70% abandon = You lose $7,000
- • You only get $3,000
Reduce abandonment to 50%? You just made $2,000 more. Same traffic, more revenue.
Why Customers Abandon Carts
Slow Loading
Checkout page takes 5+ seconds to load. Customer leaves.
Highlander: Under 2 seconds ✓
Forced Account Creation
"Must create account to checkout." Instant 20-30% abandonment.
Highlander: Guest checkout ✓
Unexpected Costs
Shipping costs revealed at checkout. "Wait, $15 shipping?!" Leave.
Highlander: Show costs upfront ✓
Limited Payment Options
"Credit card only." Customer wants Apple Pay. Leaves.
Highlander: Multiple methods ✓
Broken Mobile Checkout
60%+ shop on mobile. Checkout doesn't work on phone. Gone.
Highlander: Mobile-first ✓
Security Concerns
No SSL badge, looks sketchy. "Is this safe?" Abandon.
Highlander: Trust signals ✓
Optimized Checkout Flow
Fast Loading (Under 2s)
Static generation + CDN = instant checkout page. No waiting, no leaving.
Guest Checkout (No Forced Account)
Let customers buy NOW. Optional account creation after purchase. Zero friction.
Multiple Payment Methods
Credit cards, Apple Pay, Google Pay, ACH. Customer chooses their preferred method.
Mobile-Optimized
Touch-friendly buttons, auto-complete fields, perfect on phones. 60%+ of sales are mobile.
Trust Signals Visible
SSL badge, security indicators, trust badges. Customers feel safe completing purchase.
Stop Losing 70% of Your Sales
Optimized checkout that converts browsers into buyers. Fast, streamlined, mobile-first.
E-commerce Solutions
Complete e-commerce development and optimization
E-commerce Solution
Custom e-commerce development tailored to your business model.
Why Choose Our Ecommerce Services?
Optimized Checkout Flow
Streamlined, fast checkout. Minimize steps, maximize conversions. Every friction point eliminated.
Multiple Payment Methods
Stripe integration with cards, Apple Pay, Google Pay, ACH. Give customers their preferred payment option.
Lightning Fast Checkout
Static generation + edge CDN = instant page loads. No waiting for slow checkout pages to load.
Mobile-First Checkout
60%+ of e-commerce is mobile. Checkout optimized for phones, tablets, and desktops.
Secure & Trustworthy
SSL, security badges, trust indicators. Customers feel safe completing purchases.
Cart Recovery Built-In
Track abandoned carts, send recovery emails, analyze drop-off points. Recover lost sales.
Results You Can Expect
Lower Abandonment Rates
Average cart abandonment: 70%. Optimized checkout: 40-50%. Recover 20-30% more sales.
Higher Revenue
Every percentage point of abandonment recovered = significant revenue increase. Math is simple.
Faster Checkout
Reduce checkout time from 5+ minutes to under 2 minutes. Speed = conversions.
Mobile Conversions
Mobile checkout is notoriously difficult. We make it easy. Capture mobile revenue.
See What People Are Saying
Real Stories. Real Satisfaction
Built for Business Growth
From $2,999, transform your business website into a lead-generating machine.
- Proven ROI
Our business websites average 3x more leads with 90+ PageSpeed scores
- Enterprise-Grade Security
Bank-level security with 99.9% uptime guarantee
- Built for Growth
Scalable solutions that grow with your business needs
- Full Service Support
From development to SEO, we handle everything
Trusted by Business Leaders
Professional Development Process
Your project deserves enterprise-grade tools and processes.
Project Management
Track every detail in Asana with real-time Slack updates. You're always in the loop.
Project Timeline
Discovery & Planning
Design & Architecture
Development & Testing
Enterprise Security
Enterprise-grade security for your peace of mind.
Quality Assurance
Multi-stage testing with Sentry production monitoring and UserSnap feedback tools.
Data-Driven Growth
Weekly tech blogs and SEO optimization based on Google Trends analytics.
Clear Communication
Daily Slack updates, weekly video calls, and a dedicated project dashboard keep you informed every step of the way.
Trusted Technologies
Industry-leading tools we use to deliver excellence.
Modern Deployment Pipeline
Araptus Highlander
The one framework to rule them all
E-commerce Without Limits
Stop being locked into Shopify or WooCommerce. Araptus Highlander gives you complete e-commerce freedom with the ability to switch platforms without rebuilding everything.
Platform Independence
Advanced E-commerce Features
Scalable Architecture
Rapid Deployment
Launch in weeks, not months
Enterprise Security
Bank-level protection built-in
Zero Vendor Lock-in
Switch platforms anytime
Global Ready
15+ languages supported
Why Businesses Choose Highlander
- Months of development time already invested
- Battle-tested in production environments
- Refined through real client feedback
- Proven to drive business results
Ready to See Highlander in Action?
Experience the power of enterprise-grade web development with the flexibility to grow and adapt as your business evolves.
Frequently Asked Questions
Usually: slow checkout, too many steps, unexpected costs, missing payment methods, security concerns, or mobile experience is terrible. Fix these and abandonment drops dramatically.
Average is 70%. Optimized sites hit 40-50%. Every 1% improvement = significant revenue. If you're above 70%, your checkout is broken.
Fast loading (no waiting), streamlined checkout (fewer steps), multiple payment methods (customer choice), mobile-first design (60%+ of traffic), security visible (trust), and cart recovery (get them back).
Highlander uses Stripe by default (cards, Apple Pay, Google Pay, ACH). If you need a different processor, Highlander's platform-agnostic architecture makes integration straightforward.
Forced account creation kills conversions. Highlander offers guest checkout (fast) with optional account creation after purchase (no friction). Customers choose.
Built-in analytics integration (Google Analytics, Vercel Analytics). Track each checkout step, see where drop-off happens, optimize accordingly.
Highlander can integrate with email platforms for automated cart recovery. Track abandoned carts, send reminders, recover lost sales.
Ready to Transform Your Business?
Join hundreds of successful businesses who've chosen Araptus for their ecommerce needs.