Understanding Page Insights: Enhancing Your Website's Performance

Written by Kris Black on June 20, 2024

In today's digital landscape, having a high-performing website is crucial for success. Page Insights is a powerful tool that helps you understand how your website performs and identifies areas for improvement. By leveraging Page Insights, you can enhance your website's performance, improve user experience, and boost your SEO rankings.

What is Page Insights?

Page Insights is a tool provided by Google that analyzes the content of a web page and generates suggestions to make that page faster. It provides both lab and field data about a page, offering valuable insights into its performance. The tool focuses on several key metrics, including:

  • First Contentful Paint (FCP): The time it takes for the first piece of content to appear on the screen.
  • Largest Contentful Paint (LCP): The time it takes for the largest content element to become visible.
  • Cumulative Layout Shift (CLS): The amount of unexpected layout shifts during the page's lifecycle.
  • Total Blocking Time (TBT): The total amount of time that a page is blocked from responding to user input.
  • Time to Interactive (TTI): The time it takes for a page to become fully interactive.

Why Page Insights Matter

Understanding and improving your Page Insights scores is essential for several reasons:

  • Enhanced User Experience: A fast and responsive website provides a better user experience, reducing bounce rates and increasing engagement.
  • Improved SEO Rankings: Search engines like Google prioritize websites that offer excellent performance. Higher Page Insights scores can lead to better SEO rankings and increased organic traffic.
  • Increased Conversions: A well-performing website encourages users to stay longer and interact with your content, leading to higher conversion rates.
  • Competitive Advantage: By optimizing your website's performance, you can gain a competitive edge over other businesses in your industry.

How to Improve Your Page Insights Scores

Here are some actionable steps to enhance your Page Insights scores:

  • Optimize Images: Use next-gen formats like WebP, compress images, and implement responsive images with the srcset attribute to improve load times.
  • Leverage Browser Caching: Enable browser caching to store static resources on users' devices, reducing load times for subsequent visits.
  • Minimize JavaScript and CSS: Remove unused code, minify JavaScript and CSS files, and defer non-critical resources to speed up page load times.
  • Use a Content Delivery Network (CDN): Distribute your content across multiple servers worldwide to ensure faster delivery of resources to users.
  • Reduce Server Response Time: Optimize your server and database performance to reduce the time it takes for the server to respond to requests.
  • Implement Lazy Loading: Load images and other resources only when they are needed, rather than all at once, to improve initial load times.


Page Insights is an invaluable tool for identifying and addressing performance issues on your website. By understanding and optimizing key metrics like FCP, LCP, CLS, TBT, and TTI, you can enhance your website's performance, improve user experience, and boost your SEO rankings. Start leveraging Page Insights today to ensure your website remains fast, responsive, and competitive.