How to Rank and Why YouTube Matters
Understanding Modern Search Patterns because YouTube Matters
Google processes over 99,000 search queries per second, reflecting how essential it is to daily life. But as content creators, businesses, or marketers, the real challenge isn't understanding how many people are searching—it's figuring out how to appear in those searches.
Why YouTube Matters for Ranking
YouTube consistently tops Google's search queries with 185 million searches per month in the U.S. alone. It's also worth noting that Google owns YouTube, which integrates video results directly into Google search. This means creating YouTube content not only helps you rank on YouTube but can also boost your visibility on Google itself.
Action Steps for YouTube Success
- Create Complementary Video Content: Accompany written blogs with videos summarizing the content
- Leverage YouTube Shorts: Repurpose blog snippets into short-form video content
- Embed YouTube Videos: Improve dwell time by embedding relevant videos in your blog posts
Understanding Search Intent and why YouTube is at the top of the search results
The top 100 searches on Google reveal what people care about: utility, entertainment, and day-to-day essentials. Content should focus on solving problems or answering questions that users frequently search for.
Key Search Categories
- Utility: Weather, Google Maps, Calculator
- Entertainment: YouTube, Amazon, Netflix
- Learning: ChatGPT, Wordle, Translate
SEO Best Practices to Rank for YouTube
To rank higher, Google needs to see your content as authoritative and relevant.
YouTube is a search engine and the top results are the most relevant and authoritative content. so the best way to rank is to create content that is relevant and authoritative.
Featured Snippets Optimization
Answer common questions in a concise format early in your blog to increase chances of landing in a Google featured snippet.
Building a Content Strategy
Create content clusters that signal expertise to Google:
- Main Topic: "How to Rank on Google and YouTube"
- Supporting Topics:
- Top YouTube SEO Tools
- Why Google and YouTube Dominate Search Trends
- How to Optimize Videos for Google Search Results
The Bigger Picture
Creating content that ranks isn't just about understanding search volume—it's about meeting people where they are. Google's integration with YouTube and the dominance of video in search trends show us that creating multimedia content is no longer optional—it's essential.
By aligning blogs with video content, optimizing for search intent, and focusing on utility, you can position your content to rank higher both on Google and YouTube. Remember, it's not just about what people are searching for but how your content becomes the answer they're looking for.
